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Fresh Mobile Stats That Will Convince You To Invest In Mobile!

Fresh Mobile Stats That Will Convince You To Invest In Mobile!

Take a look at the latest mobile statistics and insights for a smart business strategy!

As it seems, Santa’s sack was filled with tablets and smartphones this Christmas! Mobiles are the next big thing and statistics show just that. Of course, if you take a look around it’s more than obvious or you could ask yourself:  is there a place I wouldn’t bring my mobile? Stats say that 75% of Americans bring their mobiles to the bathroom. Do you need more 2013 numbers and future facts? Here you go:


The Numbers

  • 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store
  • 57% of consumers will not recommend a business with a poorly designed mobile site.
  • 40% of consumers will go to a competitor’s site after a bad mobile experience
  • 12% of Americans’ media consumption time is spend on mobile which has tripled since 2009
  • 75% of Americans bring their mobiles to the bathroom
  • 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help
  • Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at17%, price comparison at 14%, and daily deals at 13%.
  • 25% of international media and marketing executives see mobile as the most disruptive force in their industry.
  • 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores.
  • Nearly 50% of shoppers believe they are better informed than store associates.
  • 40% of shoppers consult 3 or more channels before purchase, compared to 10% in 2002.
  • Mobile searches for restaurants have a conversion rate of 90% with 64% converting within the hour.
  • 4 out of 5 consumers use smartphones to shop.
  • Retailers’ apps with store mode gather five times more engagement.
  • Consumers spent six times as much time in retailers’ apps in December compared to a year earlier.
  • One-in-five consumers are now showrooming.
  • Over three-quarters of Americans age 43 and under now use a smartphone.


The Future Facts

  • By the end of 2013, there will be more mobile devices on Earth than people.
  • The “mobile influence factor” (or effect of smartphones on in-store sales) on retail purchases will increase to $689 billion (or 19% of total store sales) by 2016.
  • Mobile messaging ad spend will reach $7.4bn by 2017, driven by a surge in location-based services.
  • By 2013, 54% of all phones globally will be smartphones
  • Within 5 years, half of today’s smartphone users will be using mobile wallets as their preferred payments method.
  • By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover
  • By 2014, mobile internet is predicted to take over desktop internet usage
  • Mobile search will generate 27.8 billion more queries than desktop search by 2016

  • Source: Digby 2013
     


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