The Numbers
- 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store
- 57% of consumers will not recommend a business with a poorly designed mobile site.
- 40% of consumers will go to a competitor’s site after a bad mobile experience
- 12% of Americans’ media consumption time is spend on mobile which has tripled since 2009
- 75% of Americans bring their mobiles to the bathroom
- 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help
- Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at17%, price comparison at 14%, and daily deals at 13%.
- 25% of international media and marketing executives see mobile as the most disruptive force in their industry.
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores.
- Nearly 50% of shoppers believe they are better informed than store associates.
- 40% of shoppers consult 3 or more channels before purchase, compared to 10% in 2002.
- Mobile searches for restaurants have a conversion rate of 90% with 64% converting within the hour.
- 4 out of 5 consumers use smartphones to shop.
- Retailers’ apps with store mode gather five times more engagement.
- Consumers spent six times as much time in retailers’ apps in December compared to a year earlier.
- One-in-five consumers are now showrooming.
- Over three-quarters of Americans age 43 and under now use a smartphone.
The Future Facts
- By the end of 2013, there will be more mobile devices on Earth than people.
- The “mobile influence factor” (or effect of smartphones on in-store sales) on retail purchases will increase to $689 billion (or 19% of total store sales) by 2016.
- Mobile messaging ad spend will reach $7.4bn by 2017, driven by a surge in location-based services.
- By 2013, 54% of all phones globally will be smartphones
- Within 5 years, half of today’s smartphone users will be using mobile wallets as their preferred payments method.
- By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global ecommerce turnover
- By 2014, mobile internet is predicted to take over desktop internet usage
- Mobile search will generate 27.8 billion more queries than desktop search by 2016
Source: Digby 2013
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